Privacy statement

Including information notice

Avnet Abacus is an Avnet company. Protecting the security and privacy of your personal data is important to Avnet. On this website Avnet EMG GmbH (Gruber Str. 60c-60d, 85586 Poing, Germany) in its role of data controller is collecting and storing personal data.

This privacy statement shall apply in addition to our Data Protection Policy and all our Terms and Conditions​. To ensure fair and transparent processing of your personal data and compliance with applicable laws on data protection, we provide you with the following information:

What personal data is collected and/or processed by Avnet?

The following registration details shall be collected and processed unless a small volume of data is involved:

User´s Name
Company
Department
Salutation, if applicable title
Name and surname
Tel. no., Fax no.
E-Mail address
Address
IP address

If the data is not provided by you, what is the source from which your personal data originates?

Avnet may collect the above mentioned personal data from other group companies, suppliers, customers, publically available information on internet, social media or any other platform or a system/application used by Avnet.  

How do we use your personal data?

Avnet uses the personal data we have about you for the following purposes:

• Logging of access to our websites (IP address) for statistical purposes, to optimise, improve and further develop our website, for instance by analysing user behavior with respect to dates and times and the data volume called up on our website.
• Communication about products, services and projects e.g. by responding to inquiries or requests.
• Planning, performing and managing the (contractual) relationship e.g. by performing transactions and orders of products or services, processing payments, performing accounting, auditing, billing and collection activities, arranging shipments and deliveries, facilitating repairs and providing support services.
• Advertising similar or identical products and/or services to the products or services already purchased and sending out newsletters.
• Advertising products that are or may be of interest for you.
• Administrating and performing customer surveys, marketing campaigns, market analysis, contests, or other promotional activities or events.
• Maintaining and protecting the security of our products, services and websites, preventing and detecting errors through the log files, security threats, fraud or other criminal or malicious activities.
• Ensuring compliance with legal obligations (such as record keeping obligations), compliance screening obligations, and Avnet’s policies or industry standards; and
• Solving disputes, enforcing our contractual agreements and to establish, exercise or defend legal claims.

We are entitled to use and process your personal data for these purposes by virtue of the performance of a contractual relationship, a legal obligation, or the legitimate interests of Avnet, as detailed below:

a. Sales and marketing communication: We process business contact details of customer employees to promote relevant products and services. This is based on Avnet’s legitimate interest in maintaining business communication and commercial relationships in a B2B setting. Individuals can reasonably expect such contact and can opt out at any time. Only essential business data is used.
Balancing test: Avnet’s interest in maintaining B2B communication justifies processing minimal essential business contact data. Individuals reasonably expect such contact and can opt out, so the benefits to business communication outweigh privacy impacts.

b. Marketing performance analysis: Avnet tracks return on investment (ROI) for marketing efforts to optimize campaigns and improve service relevance. This reflects Avnet’s legitimate interest in efficient marketing and customer engagement. Only names, emails, and company info are processed.
Balancing test: Processing limited business contact data for marketing ROI is justified by the legitimate interest in campaign optimization. Customers reasonably expect this use, and the benefits outweigh minimal privacy concerns.

c. Managing customer inquiries and quotes: Customer data is processed to respond to quote requests, product information, or service support. This fulfills Avnet’s legitimate interest in providing timely and relevant customer service. The data processed is minimal and relevant to the inquiry, with no sensitive data collected.
Balancing test: Using minimal, relevant data to respond to inquiries is justified by the legitimate interest in providing customer service. Customers reasonably expect this, so benefits outweigh privacy risks.

d. Account creation and login management: Contact details are processed to enable portal access or user account creation. This supports Avnet’s legitimate interest in providing secure and effective business transaction management. Users voluntarily provide this data, and only the minimum required data is stored.
Balancing test: Processing minimal user-provided contact data for secure account management is justified by legitimate interest. Users voluntarily provide data and reasonably expect such use, balancing benefits over privacy impact.

e. Customer relationship management (CRM): Customer-related data is stored to manage ongoing business relationships, including contact history, preferences, and relevant documents. This serves Avnet’s legitimate interest in maintaining effective communication and relationship management. The data used is strictly business-related.
Balancing test: Storing strictly business-related data for relationship management is justified by legitimate interest. Customers reasonably expect this use, so the business benefits outweigh privacy concerns.

f. Order processing and fulfillment: Data is collected to handle purchase orders, delivery, and invoicing. This is essential for Avnet’s legitimate interest in fulfilling contractual obligations efficiently and maintaining business operations. Only necessary employee business data is processed, as customers reasonably expect.
Balancing test: Processing necessary business data for order fulfillment is essential and justified by legitimate interest. Customers expect this use, balancing operational necessity over privacy intrusion.

g. Support ticket handling: Customer data is used to resolve technical or service issues through ticket systems. This meets Avnet’s legitimate interest in providing efficient technical support and issue resolution. Only necessary data for support is used and retained only as long as needed.
Balancing test: Using minimal necessary data to resolve support issues is justified by legitimate interest. Customers reasonably expect this use, and retention is limited, balancing benefits and privacy.

h. Consignment, returns, and backlog management: Customer data is handled to manage stock, returns, and backlog, supporting Avnet’s legitimate interest in inventory accuracy and operational planning. Only business data is involved, and the data subject can reasonably expect such use.
Balancing test: Processing business data for inventory and backlog management is justified by legitimate interest. Customers reasonably expect this use, so operational benefits outweigh privacy risks.

i. Forecasting and business planning: Limited business data supports customer demand forecasts, helping Avnet optimize service delivery and operational efficiency. This reflects Avnet’s legitimate interest in strategic business planning.
Balancing test: Using limited business data for forecasting and planning is justified by legitimate interest. Customers reasonably expect this use, with benefits outweighing minimal privacy impact.

For all these, Avnet has conducted a balancing test to ensure that its legitimate interests do not override your fundamental rights and freedoms. 

If explicitly provided by you, consent can also be a legal basis for Avnet to process or use your personal data.  This consent can be withdrawn at any time with effect for the future. 

If the legal ground for processing your personal data is no longer available, Avnet may only further process your personal data where there is another legal ground for the processing.

In addition, we employ cookies on our websites. You will find additional information on this subject in our Cookie Statement.

Does Avnet share your personal data with a third party or country?

Avnet may transfer your personal data to other Avnet companies, but only if and to the extent, such transfer is strictly required for the purposes mentioned above. Personal data may also be transferred to Avnet suppliers or customers justified by a legal obligation or by the legitimate interest of Avnet or its supplier or customer. For marketing purposes, transfers to trusted partners may take place, based on your consent. You can find more information on our Data Protection Policy in Chapter V. paragraph 3.

Our current partners:
Marketo Inc 
Google Inc

If legally permitted to do so, Avnet may transfer personal data to courts, law enforcement authorities, regulators or attorneys if necessary to comply with the law or for the establishment, exercise or defense of legal claims.

In connection with the operation of our websites and the services provided through our websites, Avnet works with service providers (so-called data processors), such as hosting or IT maintenance, which only act upon instructions of Avnet and are contractually bound to act in compliance with applicable data protection law and to provide appropriate technical and organisational security measures.

Recipients of personal data may possibly be located in countries outside of the European Union /European Economic Area (“third countries”), in which applicable laws do not offer the same level of data protection as the laws of your home country.

As far as such data transfers involve recipients in countries outside the European Union or outside the European Economic Area (“Third Countries”), we will ensure that the transfers will be made in compliance with the EEA data protection provisions, to ensure that an adequate level of data protection equivalent to the GDPR is maintained.

Such safeguards could either be an adequacy decision by which the European Union has deemed the country in which the recipient is located to have adequate data protection laws in place, or the execution of EU Standard Contractual Clauses (also known as EU Model Clauses) with the recipient, or the implementation of Binding Corporate Rules (“BCRs”) by the recipient.

How long will Avnet store your personal data?

Unless explicitly indicated otherwise at the time of the collection of the personal data, we erase your personal data if the retention of the personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed and to the extent the processing of personal data is no longer necessary for compliance with a legal obligation under applicable law (e.g. tax or commercial law).

Right of access to and rectification or erasure of personal data, restriction of processing, right to object to processing and right to data portability

Security

Avnet takes reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorised access, disclosure, alteration and destruction, taking into due account the risks involved in the Processing and the nature of the Personal Information. An example is the use of SSL technology (encryption, authentication, message integrity).

We would recommend that you log out of your account fully and take steps to delete any browsing history and cookies that may be stored to prevent that information being used by an unauthorised user.
 

Links to Other Websites

If any link is offered connecting to a third party website, it is as an accommodation to the respective third party site owner and without charge. Sites linked to and from this site are not necessarily under our control and we shall have no responsibilities or liabilities whatsoever for the content or privacy practices of any such linked site or any link or linking program at any time. We do not necessarily endorse companies (or related products or services) to or from which this site is linked. If you decide to access any of the third party sites linked to this site, you do so entirely at your own risk. We hereby disclaim any rights to trademarks, service marks, tradenames, logos, copyrights, patents, domain names or other intellectual property interests of third parties.
 

Data Privacy Contact

Avnet’s Data Protection Team provides support with any data privacy related questions, comments, concerns or complaints or in case a data subject wishes to exercise any of its data privacy related rights as mentioned above. Avnet’s Data Protection Team may be contacted at: dataprotection@avnet.eu

The Data Protection Officer of Avnet for Germany is Stefan Schindler, Stefan.Schindler@csr-legal.de.

The EU representative for Avnet EMG Ltd., a company incorporated in England and Wales, at Avnet House Rutherford Close Meadway, Stevenage, Hertfordshire, SG1 2EF, United Kingdom, pursuant to Article 27 of the GDPR, shall be Avnet Limited incorporated in Ireland, at Riverside One, Sir John Rogerson’s Quay, Dublin 2, Ireland.

Avnet’s Data Protection Team will use its best efforts to handle any requests or complaints brought to its attention. The data subject has got the right to approach the competent data protection authority with requests or complaints. A list of national data protection authorities is available here.

The competent data protection authority for Avnet Abacus is:

Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 18
91522 Ansbach
Telefon: +49 (0) 981 180093-0
Website: https://www.lda.bayern.de/de/index.html

Last update: August 2025