Custom Power. Delivered Smarter.
"The partnership is built on mutual benefit, open communication, and a shared commitment to custom design. We're more powerful together."
- Steve Hawes, Managing Director, Salom Europe
The Challenge
Salom, a global leader in power supply design and manufacturing, had a clear strength: deep vertical integration. From designing transformers to assembling final units, the company controls nearly every stage of production across its global footprint. But when it came to sourcing components and identifying opportunities in EMEA, Salom was looking for greater reach and global visibility.
This also created an opportunity, especially in custom projects, where a stronger front-end design partnership could create a competitive advantage.
The Solution
Salom turned to Avnet Silica. With wide-ranging customer insight, power FAEs across Europe, and a strong line card, Avnet Silica became a key partner not only in component sourcing but also in identifying power supply opportunities for Salom.
The two companies created a collaborative model for customer projects with:
- Open, transparent communication across design and production stages
- Shared engineering alignment to avoid conflicting design advice
- Strong project continuity from early engagement to back-end support
Salom & Iontra USB-C demonstration at PCIM25
The Impact?
A win-win for both businesses and customers.
Salom gained visibility into new and ongoing projects with potential customers in EMEA, and because of the more collaborative approach with Salom, Avnet Silica could provide customers with more efficient power supply solutions.
Key success factors included:
- End-to-end engineering alignment across regions and functions
- Customer-focused design collaboration with clear customer ownership
- Proactive project management from Avnet Silica's field team
Outside of receiving the best solution for the right price, customers also benefit from:
- Fewer handovers, less confusion
- Integrated sourcing and design
- Increased supply chain confidence for custom power supplies
- More visibility and greater performance of the external supply chain
“Avnet Silica has excellent power engineers, and by working together, we avoid the situation where a distributor’s designers might say one thing, then when it comes to power supply design, we’re saying something else. In that scenario, the customer is getting very different advice and often being pulled in different directions. This is a broader partnership focused on finding the most aligned solution for the customer in a truly collaborative way.”
- Andy Richardson, Vice President of Business Development, Salom Europe
A Model for Modern Design Partnerships
Salom and Avnet Silica’s collaboration is a true solution-partner approach that delivers both technical excellence and commercial value.
In today’s complex supply chain landscape, that’s more than a differentiator. It’s a competitive advantage.
Interested in learning how Avnet Silica and Salom can power your custom design success?
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